Search results for "Online audience"
showing 2 items of 2 documents
Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
2022
Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this case study investigated what posting strategies used by the magazine elicited youth participation, and how do the strategies and participation align with young people’s media and online communication preferences. The study found the magazine to use va…
Sharing media content in social media: The challenges and opportunities of user-distributed content (UDC)
2017
The article explores the distribution of mass media content by the online audience that connects by using the different social platforms, such as Facebook, Twitter and WhatsApp. The focus is on the new and developing concept of user-distributed content (UDC). From the viewpoint of media organisations, UDC is a process by which the mass media converge with online social networks through the intentional use of social media services and platforms in an effort to expand the distribution of media content. UDC does not have a long trajectory as a study object in media studies. The study suggests that practices related to UDC can be more strongly incorporated into management and journalism in main…